Birmingham, UK – January 2026 — The UK’s largest free International Women’s Day (IWD) photoshoot returns to Birmingham from 26th–29th January 2026, celebrating its fifth year. Created by Edwin Ladd of Mr Ladd Media, the concept was developed during lockdown to amplify voices, visibility, and allyship through powerful photography.

Hosted at 24 Stories, the free photoshoot is open to women, men, and female allies who support equality and change. Each participant takes part in a five-minute professional photoshoot and receives their images to use across social media and professional platforms, sharing personal stories or celebrating women who have inspired them.

Following last year’s success of photographing over 400 people, demand for 2026 has been high, with 100 bookings secured within the first 24 hours. Limited availability remains, and those wishing to take part can book a free slot via:
https://tinyurl.com/IWDshoot26

All images captured will be showcased at the International Women’s Day Expo & Conference on 25th March 2026 at Millennium Point, where a large-scale banner display will feature every participant from this year’s campaign.

Christina Kruzewski, Group Sales & Events Manager at 24 Stories, said:

“We are proud to host the fifth IWD photoshoot at 24 Stories. It’s an inspiring initiative that brings people together to celebrate women, allyship, and equality in a truly impactful way.”

“This campaign has grown into a movement,” says Edwin Ladd. “It’s about giving people a platform to be seen, heard, and represented — and celebrating equality together.”

Christina Kruzewski from 24 Stories & Edwin Ladd from Mr Ladd Media Posing this years theme “Give to Gain”